Uncompleted evaulation Question one

One of the main points of my music video is that I have no focus on a main character of any sorts, this leaves the audience open to interpret the character that the song is about and base and preconceptions upon the character they have created themselves based on the lyrics of the song. I chose to have no characters depicted as it also allows a much larger audience to associate themselves with the video and put a part of themselves into their own version of the video as they are allowed to expand on the video put before them and to try and revers the fact that the genre of the song – which the band have described themselves as indie rock – could be considered not very popular genre of music so I have tried to have the music video appeal to a larger audience while still appealing to the more traditional audience of the genre of this track/band. Having no character has also allowed me to challenge many of the theory’s surrounding music videos, a majority of which state that a majority of – though mainly the more popular and mass market pop - music videos contain a lot of sexism and the over sexualisation of women as well as both sexes being made to fit a very narrow idea of what a Man and a Women should be like in modern culture, with the reality being very far from these ideas

I have also chosen to have the convention of travel in the way that I have used shots of looking out upon the world. I decided to have shots like this mainly because it fits in with the song, but also as it reflects how my age group as it is my target audience as looking for an identity. This Is what Dick Hebdige states that teenagers get their identity from the products they consume to fit into a divided and fragmented subcultures, and that we also pick and mix different parts of old and current cultures to create their own small sub-culture – known as Bricolage. 

Please note that this is unfinished and that i have not been able to upload anything to this blog untill now as my internet at home is down.